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Business Issues: By Michael Castellano

Using Interactive Video to Spur Engagement and Capture Metrics
In the video production business the primary goal is to tell a client's story

Video is a highly efficient way to communicate with audiences because it is personal, immediate and delivered on demand. Company representatives who are researching products and services online clearly prefer video: A recent Forbes article noted that almost 60% of business professionals said they would watch a video first before reading the text on the same page. But it's important to recognize that not all video messaging strategies are created equal. Read More

If you're using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. Read More

Business Issues: By Miles Weston

Content Insider #278 - Social Chaos

Social media is a great way for 1:many conversations/sharing. It's a great marketing/service support tool. It's a great way to get into a verbal brawl. Face it, it's fun to watch the drama unfold as long as it isn't you that's being hammered. You know, "she beats her significant other," "I don't beat my significant other." And now you're wondering if there's some truth and who's right, who's wrong. The discussion gets so heated that the opponents forget the whole world is watching/listening. Need a good example just see what happened at the end of a very successful game developer conference. Maybe that's why most publicists/communications/marketing folks only send messages out and if you ask a question...silence. Read More

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DIGITAL MEDIA ONLINE BLOGS

Probell Films` real horror

Probell Films is known for their indie films, especially in the (B) Horror genre. Although Maureen "Mo" Whelan and crew are already working on t Read More

NAB 2013: Cineware

http://www.youtube.com/watch?v=j_DwaeZEJH0 Time for 3D and 2D again. Read More

NAB 2013: Digieffects for FinalCutPro and more

If you're looking for some of DE's theme-based plugins all in one package, you've got it. Phenomena is only $99. All editors can get Read More

NAB 2013: AJA new drivers support Adobe

Are you going to NAB? If so, you're definitely a video professional. If you're a video pro, then you definitely know about AJA' Read More

NAB 2013: MAXON`s CINEWARE

MAXON , leading developer of professional 3D modeling, painting, animation and rendering solutions, today revealed the first step in its strategic Read More

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