Business Issues:
Content Insider#388 - Company DNA
Understand Who You Are, Not Just What You Make
Content Insider#388 - Company DNA
There is something terribly wrong with the consumer electronics industry because we never have a product category - real category - until Apple comes on the scene. Then everyone jumps in to praise, beat up on the product and tell us all the things that are right/wrong and how someone else (who sues/supplies them) is going to be so much better. The problem is few companies understand, focus on who they are so the consumer has a single point of reference. Don't give me logic, people identity with the company. Like it or hate it, you buy or reject the company not the new announcement. If you don't have that foundation you're buying from whatstheirname. Focus folks. Focus. Read More

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Content Insider #387 - Advocates
Content Insider #387 - Advocates
I have nothing against people getting paid to hawk a product. Everyone's got to make a living and saying it's the greatest thing since whatever seems harmless enough. But when it comes to buying something for our family I want a "real person's" inputs - friends, family, folks who posted online and media reviewers who do this stuff for a living because they both have street cred and have a reputation to maintain. Even if the reviewer was given the product and is still using it in his/her personal, work life...I'm impressed. The paid shill may make me aware of the product but I still have to go online and get the straight scoop? You too? Thought so! Read More
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