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How Next-Day Delivery is Changing the World of eCommerce
Long gone are the days when you had to visit brick-and-mortar stores in order to buy something. Today, you can buy anything you want with just a few clicks of a button. The only problem is - when buying online, you are usually forced to wait a couple of days until the product is delivered at your door. This is exactly why some people still prefer to shop in real stores. But what if we say that the world of eCommerce is changing and products can now be delivered much faster? Next-day delivery is becoming a real thing and here's everything you need to know about it.
The Numbers Behind It
One of the biggest reasons why next-day delivery simply had to be introduced is because customers wanted to have the complete control over their purchases. Studies have shown that 74% of all shoppers tend to buy more often when they can choose the delivery date. In addition, 91% of the people who buy online value quick and reliable service the most. Having this in mind, breaking the barrier and offering shoppers the benefits of next-day delivery was the next logical step.
Working with Other Companies
Offering next-day delivery surely is a great thing to do. But the majority of small and mid-sized companies simply cannot do this on their own. This is why they have to turn to experts who offer freight forwarding services and work with them to ensure their products are delivered the day after the order was made. Obviously, some big companies - such as Amazon - don't have to do this, since they have their own delivery systems. But for small and mid-sized companies, working with companies that organize shipments is an absolute must.
Attracting New Customers
By offering next-day delivery option, companies are not only encouraging their current customers to buy more, but are increasing their chances of attracting new customers as well. People who have never shopped online might decide to give it a go when they see that the products they've ordered will be delivered to them the very next day. This means that offering next-day delivery can be used as a marketing strategy. It is no coincidence that all the eCommerce stores that offer this service usually emphasize this on their home pages.
The Right Time to Update Shipping Practices
Next-day delivery has not yet become a standard, and many companies can still get away with not offering this service. This is especially the case with companies that sell handmade products you cannot buy on Amazon or other big eCommerce stores. But is there a better time to think about introducing next-day delivery than right now? Big companies are continuing to push the envelope, and it is only a matter of time when this will become a service every company simply has to provide. Business owners have to think long-term and make sure they are prepared for such a scenario.
Gaining a Competitive Edge
It's also important to mention that offering next-day delivery can be used as a strategy for beating your competition. Many companies still consider this service to be a huge favor they are doing for their customers, and decide to charge it accordingly. But today, companies can outsmart their competition and offer cheap next-day delivery services. This is guaranteed to help any business gain a significant competitive edge over other eCommerce stores out there.
More and more eCommerce stores are deciding to offer next-day delivery to their customers. Companies specialized in organizing shipments are doing a great job, and your order will always be guaranteed to arrive on time.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog.
Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.
Related Keywords:e-commerce, next day delivery, Amazon Prime
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