Content Insider By Miles Weston Some people look over the screen at their boss and think there but the grace go I. After all being the boss, the leader has to be about the easiest job in the world. What's to do? Sit around ...give orders...check the work...take the credit for succcesses, blame others for failures. Problem is it just doesn't work that way and even the best leader needs to brush up on, improve, hone his/her skills. Here are some ideas and thoughts that may help you become an even better leader than you already are. ...Read More »
social Media #7 By Miles Weston Part of a continuing series of articles to plainly explain what organizations need to consider and carry out in today's social media. ...Read More »
Social Media #6 By Miles Weston Part of a continuing series of articles to plainly explain what organizations need to consider and carry out in today's social media. ...Read More »
Social Media #4 By Miles Weston Part of a continuing series of articles to plainly explain what organizations need to consider and carry out in today's social media. ...Read More »
Social Media #5 By Miles Weston Part of a continuing series of articles to plainly explain what organizations need to consider and carry out in today's social media. ...Read More »
Social Media #3 By Miles Weston Part of a series of articles to plainly explain what organizations need to consider and carry out in today's social media. ...Read More »
Social Media #2 By Miles Weston Number two in a series of articles to plainly explain what organizations need to consider and carry out in today's social media. As the online communities increase in size, number, character; companies will refine their activities to develop "word of mouth equity" that can be used to strengthen their understanding of the customer's wants/needs (present/future), produce sales, blunt the effect of cheap store brands compared to name brands and draw upon when problems, issues arise. ...Read More »
Social Media #1 By Miles Weston The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything - and anyone - who exists on the planet. The challenge for companies is how to participate with these people, win them over or neutralize their issues. ...Read More »
Staying in Touch By Miles Weston We are "entranced" by all of the social media noise and how it's going to be the marketing tool of today and tomorrow. Funny we just thought it was about people talking to people. Rather like our business communications. Not real concerned about people following our Twits (growing up we called it stalking). Wanna tag our social site wall? Have at it! We want to communicate with you and would like you to respond...not the ROW! But that's us ...Read More »
The Migration to Retail S&OP By Ron Ireland Sales and Operations Planning (S&OP) has been considered a best practice in the manufacturing industry for the past 25 years. Initially started as a process to balance demand and supply, retail S&OP has evolved to a more robust Integrated Business Planning (IBP) process that links Strategic Plans, with product portfolio reviews and new product introductions, unconstrained demand plans, supply plans and capabilities, and financial appraisals of the Integrated Business Plans over a planning horizon of 24 months or more. ...Read More »
Why Laptops Will Survive in a Tablet World By Michael Blumreich Tablet computers have been getting plenty of press lately, thanks mainly to the iPad, the newest Apple product to hit the market. Laptops are still the workhorse of the portable computing world, and will most likely weather the tablet storm and perhaps come out ahead of its netbook cousin. ...Read More »
Content Insider #147 - Security By Miles Weston We aren't paranoid about online security. We also aren't blase' about it either. It's just healthy caution because we know they're out there. They strike with amazing precision -- ok sloppy, cocky cybercrooks fall over themselves -- to get and use the information. You could simply not get out of bed in the morning and pull the covers over your head but it wouldn't help...they'd find your information and use it. Best course is to follow healthy, common sense security practices and if it looks too good to be true...probably is!!! ...Read More »
Social Media Marketing By Miles Weston Social media marketing, communications. Gawd it sounds like soooo much fun...so interesting...so challenging...so mano y mano! Too bad everyone thinks of it as just another marketing/advertising tool to push ideas, products at folks. That isn't what social media communications is all about. It's about the customer. Show they why your product/service is so good. Show them how to install, troubleshoot, use it. Then ...follow the herd. ...Read More »
On-premise vs. Cloud - the market is shifting By Keyon C. Thomas I talk to VAR's/MSP's all day long. One of the things I am always shocked by is how many of them don't know how little money they make selling on-premise technology and how much more they can make selling all cloud solutions. ...Read More »
Content Insider By Miles Weston Now that we're running around with our smartphones and have the ability to identify where there's a store with just the products we want and watch TV on our handset, it's only natural that on-line ads will start hitting hard and fast. The challenge will be making them paletable for the consumer. But that only gets them in the door. Next we'll see solutions that deliver controlled messages in the last two feet...just before you buy. The technology and the solutions are out there ...Read More »
Nice Shoes Delivers Promise in United Nations PSA The 38th annual United Nations World Environment Day, on Saturday, June 5th, was highlighted by an event which took place in Rwanda City, Rwanda the same day. Nice Shoes helped spread the word about the global event with design, VFX and color-grading work on an upbeat PSA. ...Read More »
10 Tips to Better Pricing By Rafi Mohammed Pricing is one of the most powerful - yet underutilized - strategies available to businesses. A McKinsey & Company study of the Global 1200 found that if companies increased prices by just 1%, and demand remained constant, on average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%, Tyson, 81%, Land O'Lakes, 58%, Whirlpool, 35%. ...Read More »
Make Your Commodities Stand Out - De-commoditization is the Key By Daniel Burrus Companies that sell commodities typically must offer low prices and deal with slim margins. Why? Because the customers' perception of the product or service is one of ambivalence. In the customers' mind, the product or service is just like everyone else's, so there's no reason to pay more for it. Whether the item is water, car brakes, an electric utility service, copy paper, or one of the millions of other commoditized offerings, customers believe what they get from one company is identical to what they can get from another. ...Read More »
How to Use Technology to Redefine Today's Economy By Daniel Burrus Today we're in an era of technology-driven transformation. That means you can attain higher profits when you use technology to redefine your products, your services, and/or how the industry in general works. ...Read More »
Capitalizing on the Next Revolution in Software - Apps By Daniel Burrus No one can deny that apps for smart phones are revolutionizing the way people not only use their phones, but also how they function in daily life. From apps to help you relax to those that simplify to-do lists or teach you a new skill, there's an abundance of apps in virtually every category imaginable. In the iTunes store alone there are over 125,000 apps, and over two billion downloads have taken place. ...Read More »

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Content Insider #148 - The iGen
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it. Read More
eBay Essential Training: Proxy Bidding
In this clip, lynda.com host Mark Abdelnour takes a look at proxy bidding. He discusses the strategy and how it works. He also discusses the maximum bid, and when to use Proxy bidding. Read More
Insider #149 - Game Demographics
The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers." Read More
Social Media #3
Part of a series of articles to plainly explain what organizations need to consider and carry out in today's social media. Read More
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