Content Insider #399 - Everyone Sells By Miles Weston Raise your hand if you've been out in the field with your sales team making sales calls. Wait why should you? Your job is engineering, accounting, product design, service/support, marketing/communications you don't have to do sales too. Sorry but you do. We're all selling something to your boss, to a customer, to someone you work with, to an editor/analyst, to some government official, to your significant other, to your kids (that's a tough one). You're constantly selling because if you aren't you're the sellee. Sure sometimes you have to be the purchasor but even then do it so you sell yourself on buying it or the seller that you're leading the process. ...Read More »
Combine RFID Tags With Robotic Milking Machines By Amy Beth Miller for America's Backbone Weekly RFID tags can track each cows milk production and milking frequency. Robotics can reduce labor costs and increase dairy output by about 10% in year one. ...Read More »
Content Insider # 396 - New Work By Miles Weston The global economy is bouncing back but there's only a modest increase in full time employment. Not that there aren't jobs but rather there aren't the right people for the jobs. To ensure they grow, smart companies are changing their focus on payroll increases and finding the best people for the challenges even if they're not interested in "a job" and more interested in the challenges/opportunities to grow on their own career paths. After all, folks know from experience - friends, neighbors, themselves - that fulltime employment is a myth and they're taking control of their future. Management has to focus on finding, working with the best talent available rather than body count because the world changes...quickly But as Tallahassee knows old habits die hard. ...Read More »
The Holy Grail of Content Marketing - and When to Recommend It By Tanya Hall, CEO of Greenleaf Book Group With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. ...Read More »
Content Insider #393 - Toxic Workers By Miles Weston Don't let em kid you. Work isn't supposed to be all fun and games. That's why they call it work. But most of the time that's ok because it gives you a feeling that you're contributing to make something grow and prosper. Really make a difference in the world around you. But there are times when even when you're making great strides and great contributions something about the job just sucks all the fun out of everything. We'll it's usually not something, actually someone and when you're around them they bring everyone on the team and you down. Toxic folks are tough to describe but you know one when you meet one. Management's choice help the person change or show they the door. It's for the best of everyone in the organization. ...Read More »
Content Insider # 390 - Video Uprising By Miles Weston At NAB it was obvious that the content galaxy is exploding with star wars battles everywhere on who will take control and win out every segment of the media & entertainment industry. It's traditional over cable, it's OTT, it's mobile, it's aerial, it's social media, it's Hollywood, it's indie filmmakers, it's kids in school, it's all of the above. Even Lucas or astrophysicist Stephen Hawkin couldn't imagine how the world would be taken over by video content. It will be interesting to see how the battles unfold as the universe expands. ...Read More »
Content Insider#388 - Company DNA By Miles Weston There is something terribly wrong with the consumer electronics industry because we never have a product category - real category - until Apple comes on the scene. Then everyone jumps in to praise, beat up on the product and tell us all the things that are right/wrong and how someone else (who sues/supplies them) is going to be so much better. The problem is few companies understand, focus on who they are so the consumer has a single point of reference. Don't give me logic, people identity with the company. Like it or hate it, you buy or reject the company not the new announcement. If you don't have that foundation you're buying from whatstheirname. Focus folks. Focus. ...Read More »
Find The Right Messaging Platform For Your Healthcare Business By Keith Loria for America's Backbone Weekly Systems such as Vocera Messaging offer platforms for users to send secure messages like lab tests and alerts to one another using smartphones, web-based consoles or third-party clinical systems. ...Read More »
Find The Right Messaging Platform For Your Healthcare Business By Keith Loria for America's Backbone Weekly Systems such as Vocera Messaging offer platforms for users to send secure messages like lab tests and alerts to one another using smartphones, web-based consoles or third-party clinical systems. ...Read More »
Dont Assume Youre Too Small to Attract Cybercrime By Keith Loria for America's Backbone Weekly Hackers follow the path of least resistance, and often view small- and medium-businesses as the best entry points to a larger organization. Heres how you can improve your cyber security. ...Read More »
Dont Assume Youre Too Small to Attract Cybercrime By Keith Loria for America's Backbone Weekly Hackers follow the path of least resistance, and often view small- and medium-businesses as the best entry points to a larger organization. Heres how you can improve your cyber security. ...Read More »
Keep an Eye on Your Workplace With Mobile Surveillance By Amy Beth Miller for America's Backbone Weekly New technology lets you monitor multiple job sites or business locations in real-time for increased safety and security. ...Read More »
Keep an Eye on Your Workplace With Mobile Surveillance By Amy Beth Miller for America's Backbone Weekly New technology lets you monitor multiple job sites or business locations in real-time for increased safety and security. ...Read More »
Content Insider #387 - Advocates By Miles Weston I have nothing against people getting paid to hawk a product. Everyone's got to make a living and saying it's the greatest thing since whatever seems harmless enough. But when it comes to buying something for our family I want a "real person's" inputs - friends, family, folks who posted online and media reviewers who do this stuff for a living because they both have street cred and have a reputation to maintain. Even if the reviewer was given the product and is still using it in his/her personal, work life...I'm impressed. The paid shill may make me aware of the product but I still have to go online and get the straight scoop? You too? Thought so! ...Read More »
Use Connected Lighting to Set the Mood in Your Store By SooJi Min for America's Backbone Weekly Smart bulbs allow you to adjust their colors and even create and save lighting scenes to best highlight your products - all from your phone or tablet. ...Read More »
The Rising Importance of Event and Content Marketing By Brenton Shafer, CEO and founder of Vuevent With 45 percent of businesses now investing in events as part of their marketing strategies, event marketing has become an extremely popular and effective way for businesses to deliver messages to their consumers. Events serve an important role in communities - they bring a large amount of like-minded people together for one common purpose. People today no longer want to simply be bystanders of a brand or business, they want to be participants at heart. As a result, the utility of events allows business to make that connection with their customers. ...Read More »
The Advantages of Paperless Project Sites By Amy Beth Miller for America's Backbone Weekly Drawings, change orders, claims and dispute paperwork can be digitally transmitted from office to job site to owner using integrated applications. ...Read More »
Help Patients Become Active Players in Their Treatment With mHealth By SooJi Min for America's Backbone Weekly mHealth has the opportunity to take healthcare monitoring out of the office, out of the lab and change patient behaviors. ...Read More »
Content Insider #386 - All's Quiet By Miles Weston Ask business associates how they communicate and they'll quickly say that they can never be far from their email regardless of the device they're using. That's probably why the postal services around the world are hurting. After all you can encrypt the message so it's more difficult for country security services to read, you can attach secure documents, you can send along photos, videos for people to enjoy or study. The challenge sometimes seems to be getting a response back quickly. Sending a "hey did you get this" only compounds the workload so you wait...and wait...and wait. No need to tick the other person off and beside he/she is obviously really, really important and busy. You? You can wait. Bugs you doesn't it? Yeah me too! ...Read More »
Mobile Internet Options for Construction Sites By Jaimy Ford for America's Backbone Weekly Satellite, fixed-wireless broadband, cellular signal boosters and mobile Wi-Fi hotspots - which is best for you? ...Read More »
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