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fishbat COO, Scott Darrohn, Discusses 4 Ways to Generate B2B Leads through Digital Marketing

  (April 14, 2017)

TRIBECA, N.Y., April 14, 2017 /PRNewswire-iReach/ -- fishbat is a leading digital marketing agency which combines proven marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

In recent years, digital tools have become more and more prominent in the overall marketing landscape. With a user-base that spans the world, easier targeting capabilities, ease of dissemination, and higher engagement potential than traditional lead generation marketing, their importance in modern marketing is obvious. A strategic approach is needed to drive the best possible results and return on investment. fishbat COO, Scott Darrohn, discusses four ways to generate B2B leads through digital marketing.

  1. Utilize inbound marketing strategies Inbound digital marketing pulls qualified people into a brand versus chasing leads with expensive ad buys and broad email campaigns. B2B brands can connect with their target audience through value-added content such as press releases, video posts, articles, and blogs. Inbound marketing leads are qualified because people sought out the brand based on interest in the content. Content marketing, social influencers, and videos improve lead generation by reaching a wide audience, providing an SEO boost to drive traffic, establishing social proof, and prompting engagement through user interest.
  2. Incorporate analytics in all digital marketing efforts Maximize ROI potential by ensuring that B2B marketing is targeted. Utilize analytics to gauge successes and opportunities in lead generation campaigns to fine-tune efforts going forward. Analytics help to understand what platforms are receiving more leads, what CTAs and ads are prompting more leads and engagement, and the demographics of those who are clicking on lead generation CTAs. This information helps to ensure that marketing efforts are invested in the right places, with the right strategy to drive the greatest returns. Target pay-per-click ads and inbound content marketing by utilizing platform-provided analytics, a CMS that incorporates analytics, or a separate analytics program.
  3. Use bait when you're fishing for leads Incentivize the audience by offering something in exchange for leads on major social media platforms and platforms that are relevant to the business. This will result in more people opting to subscribe, enter to win, or otherwise engage with the brand. Offer a free download of information, a contest entry, free estimate, enter for a free trial, or another incentive to obtain qualified leads.
  4. Get the audience from point A to point B and straight to the big C: Conversion When acquiring B2B leads by linking digital campaigns to landing pages, it's essential to ensure that the landing page is high-converting. High converting landing pages contain features such as compelling and persuasive headlines, eye-catching visuals, bold CTAs, clear direction with minimal clutter, logical flow, trust badges and testimonials, and should convey a value to the user.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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