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Top Website Development Company, Lounge Lizard, Offers 5 Tips for Better Mobile SEO

  (June 16, 2017)

LONG ISLAND, N.Y., June 16, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Mobile devices have become a mainstay in the internet world and it is critical for your business that your website is optimized properly for it. Over the past few years the number of mobile users has been steadily increasing along with the manner in which the mobile customer interacts with a business and brand not only in direct sales but also on social platforms. With that in mind Mobile SEO has become an important concept that most businesses need to be aware of and strategize accordingly for. Today the NY based website development company, Lounge Lizard, offers 5 Tips for Better Mobile SEO.

  1. Use a mobile optimized site First and foremost, you need to have a website that is mobile optimized. Even just last year a business could get by without a mobile overhaul but now Google with their 'mobile first' focus will judge a site on how accessible it is for mobile users which will affect your rankings. If you aren't sure how your site ranks you can use Google's Mobile-Friendly Test to check your website. For those that do not yet have a mobile friendly site you can look at re-designing with a responsive design style, creating a separate mobile website that uses a mobile URL or look at serving dynamic content using HTTP handlers.
  2. Optimize your load speeds Speed is one of the most important factors of mobile SEO because it directly relates to customer satisfaction. While speed is important to a desktop user, it is not critical primarily because of average connection speeds are so much higher on a desktop. Additionally there is the processing power difference which means mobile devices take longer to render pages, especially Java-heavy ones. The longer it takes a page to load on mobile, typically the more irritation it causes a user which can lead to have a less enjoyable experience or simply leave. Customer satisfaction is a ranking signal for Google and if your site isn't providing users what they need quickly, by loading in 3 seconds or less, then you will rank lower because of it. You need to make your site as bandwidth efficient as possible.
  3. Strip down unnecessary elements Large graphics, embedded videos, heavy use of JavaScript or flash animation, large PDFs that need to be downloaded and pop-ups are all elements that can drag down a site on a mobile device. As mentioned above, speed is critical and certain elements that aren't critical to converting or educating users should be reviewed carefully. In some cases such as images and videos you can optimize them for the mobile web. In other cases it makes more sense to simply remove them for a stripped-down, streamlined site. Flash is a common element to remove because only certain mobile devices can run it. If, for example, that flash element is critical to helping create conversions it needs to be replaced with something that mobile users can actually see.
  4. Re-design from a mobile first perspective One of the most important things you can do for your mobile SEO is to consider every aspect from a mobile first perspective. For example, one of the factors that Google uses for mobile SEO rankings is font size because they want to ensure visitors can easily view the content. There are other aspects as well that Google looks at such as buttons, links or other touch targets that need to be sized correctly so that big fingers can easily press them without crossing over into another touch target. Using shorter URLs, having auto-complete for text or search fields, and limiting fields in forms are also helpful techniques.
  5. Use mobile keyword research Mobile users have a tendency to search slightly differently that a desktop user. This is a combination of a few factors including virtual assistance/voice search, smaller keyboards and different needs. For example, on a desktop browser you might look information by typing 'NY Yankees schedule' to determine when the next game is. But if you are using voice then you might say, "When do the Yankees play next?" Part of this difference occurs because people ask questions more often using voice search or virtual assistance. By taking the time for specific mobile keyword research you can match up better with user queries.

Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.


Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE Lounge Lizard

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