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Serta(R) Expands Gel Memory Foam Offering With Its New iSeries(TM) Mattress Technology

(March 27, 2012)

HOFFMAN ESTATES, Ill., March 27, 2012 (GLOBE NEWSWIRE) -- Sleeping on an innerspring mattress is about to get cooler with Serta's new iSeries mattress technology. For the first time, Serta has combined its revolutionary Cool Action™ Gel Memory Foam with its most advanced innerspring to-date, the Duet™ Coil Individually Wrapped Coil-in-Coil Support System. This breakthrough technology offers a new solution for mattress shoppers interested in the benefits of Cool Action Gel Memory Foam, while preferring the support of a traditional innerspring mattress.

Serta's Cool Action Gel Memory Foam was introduced in 2011 with the iComfort® Sleep System, offering mattress shoppers an alternative to ordinary memory foam mattresses. This unique material is made with Serta's exclusive MicroSupport™ gel, which is infused into premium memory foam for up to seven times more cooling comfort and up to two times more support than ordinary memory foam. Serta's new mattresses with iSeries technology combine Cool Action material with the Duet Coil Support System, which is uniquely designed to respond to each sleeper's body for balanced comfort and deep, postural support.

"Serta's iSeries technology really offers mattress shoppers the best of both worlds," said Andrew Gross, Serta's senior vice president of marketing. "Now, those who have heard all of the buzz around iComfort and want to experience our Cool Action gel memory foam have an option in the innerspring category. Plus, these new mattresses are designed to work with our Motion Perfect Adjustable Foundation, offering a totally customizable sleep experience with an innerspring mattress."

Serta's iSeries technology is now available in new Perfect Day® mattresses and will soon be available in Trump Home™ mattresses across the United States. Serta offers a variety of mattresses with iSeries technology, ranging from ultra-plush pillow top models to traditionally firm models. Suggested retail prices range from $1299 - $2499 (Queen mattress plus standard foundation). Visit to find a retailer near you.

Media Contact: Kelly Ellis for Serta at

About Serta

Serta is a bedding brand leader and the manufacturer of the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper®, and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta's exclusive gel memory foam and an advanced innerspring system. For more information, visit As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.


Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality.

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Perfect Day by Serta Mattress with iSeries Technology

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