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Panda Express Celebrates New American Comfort Food with Wong Fu Productions Collaboration

The project will include three-part video series and social media fan contest (September 13, 2017)

ROSEMEAD, Calif., Sept. 13, 2017 /PRNewswire/ -- Panda Express, America's favorite Chinese kitchen, and Wong Fu Productions, an independent digital production company, today announced their partnership to celebrate Panda Express' New American Comfort Food campaign and its newest menu offering, Peking Pork, available on Sept. 27. The collaboration will include three videos inspired by American Chinese food, starting with the release of the first one, titled "What Do You Want To Eat?" The video humorously chronicles the battle every couple endures when deciding where to eat.

Panda Express

This partnership marks Panda Express' first collaboration with an influencer group to support a national campaign. The relationship hopes to ignite a broader conversation around how Americans define comfort food and the influence American Chinese food has on the national food scene.


"We are proud to partner with Wong Fu to create content that highlights the important impact of Chinese-inspired recipes and cooking on American food culture," said Andrea Cherng, chief marketing officer of Panda Restaurant Group. "Decades after its introduction, American Chinese cuisine has earned its place as feel-good comfort food for many in the U.S.; and we wish to celebrate this privileged position through our work with the Wong Fu team."

With a global following of more than 4.1 million fans, Wong Fu is a leading Asian American production company specializing in short films and sketches created by emerging artists and filmmakers. Since it was founded in 2003, Wong Fu has been a pioneer in digital content development and is praised for its authentic representation of Asian American culture.

To further celebrate America's love of comfort food, Panda Express and Wong Fu will host a contest on social media now through Sept. 25. The contest is a call for fans to submit a photo, video or GIF that describes their meaning of comfort with the hashtag #MyKindOfComfortContest. Selected winners will receive a free meal of their favorite American Chinese comfort food entrees from Panda Express personally delivered by Wong Fu.

The second and third videos will be released later this year and fans will also see Wong Fu integrations within Panda Express' national advertising campaign, as well as in social media promotions.

To keep an eye on the partnership, follow Wong Fu on YouTube, as well as Instagram, Facebook and Twitter. For more information on Panda Express, please visit www.PandaExpress.com. For media inquiries, please contact Panda@havasformula.com.

About Panda Express
Panda Express, America's favorite Chinese kitchen, is best known for its wide variety of original recipes including its Original Orange Chicken, SweetFire Chicken BreastŪ, award-winning Honey Walnut Shrimp and Shanghai Angus Steak. Founded in 1983 and now with more than 1,900 locations throughout the U.S., Puerto Rico, Guam, Guatemala, Canada, Mexico, Dubai, Saudi Arabia, Korea, and Japan, Panda Express is part of the family owned and operated Panda Restaurant Group, the world leader in Asian dining experiences that also includes Panda Inn and Hibachi-San. For more information, visit pandaexpress.com, or follow on Facebook, Twitter or Instagram

 

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SOURCE Panda Express

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