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Online Marketing Company, fishbat, Shares 6 Online Missteps That Damage Social Proof
TRIBECA, N.Y., March 15, 2017 /PRNewswire-iReach/ -- As most consumers turn to social media to learn more before making a purchase, fishbat, a leading Internet marketing company, shares six online missteps that damage social proof.
Establishing social proof is no small feat. It provides users with reassurance, helps to encourage brand sharing through social media platforms and peer recommendations, and even gives SEO a boost. Here are six mistakes to avoid that can damage a company's reputation in the eyes of consumers.
- Inconsistent social communication. Consistent publication of content and participation in industry-related social conversations help companies communicate their brand to their audience, whereas sporadic participation will not. Utilize an automatic content dissemination program to keep the brand active on social media. Post content when the bulk of the target audience will be online, and at a consistent time of day so that they know where and when to find it.
- Not responding to feedback, questions, or complaints. It's vital that customers feel that a brand is trustworthy and attentive to encourage their business. Failing to respond to feedback, answer questions, or respond to customer issues reflects poorly on a brand and how they value their customers. Look for user communications daily and respond in a positive and solution-oriented way to improve social proof. Monitor brand mentions throughout the online world, such as online review platforms, and respond as needed.
- Linking to the wrong content or brands. Don't neglect to check links to and from websites regularly. Links that connect a brand to sources that are less than reputable can make a brand look bad by association. Be aware of linked content that has erroneous information, information that is irrelevant or has no value to the brand, offensive content, or broken links. Negative associations can damage social proof.
- "Off-brand" employees. When taking advantage of social influencers or using live support, ensure that employees represent the tone and culture of the brand. One bad interaction can turn consumers off to the company altogether. Ensure social influencers understand the brand culture, service expectations, and brand voice to help solidify industry authority and social proof.
- Utilizing an ineffective hosting service. If users experience site downtime or slow loading speed, it will impact how the audience views the brand, thus damaging social proof. Use a quality hosting service to ensure that the page load time is swift and that the site is consistently operating at its top potential to impact site retention and conversion.
- Having an outdated and non-responsive website. User experience is vital. Failing to provide a mobile responsive site and having a functionally and visually outdated site will have a negative impact on social proof. Ensure that the website is optimized for mobile devices, unnecessary coding is cleaned, visuals are updated, navigation is intuitive, and update content regularly to provide social proof.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, firstname.lastname@example.org
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