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Meitu Selected to Participate in Facebook's Camera Effects Platform Beta Program

  (July 13, 2017)

HONG KONG, July 13, 2017 /PRNewswire/ -- (RISE CONFERENCE) -- Meitu, Inc. (SEHK: 1357), a leading mobile technology company with its apps installed on more than 1.1 billion unique devices, today announced the upcoming release of three Augmented Reality (AR) camera effects for the Facebook camera, as one of Facebook's AR Studio early beta partners. 

Meitu Selected to Participate in Facebooks Camera Effects Platform Beta Program

Facebook's Konstantinos Papamiltiadis, Director of Platform Partnerships, gave a sneak preview of Meitu's soon-to-be-launched AR camera effects during his speech titled "Building Communities" at RISE Conference in Hong Kong. Of the companies chosen to participate in the beta program so far, Meitu is the first company selected specializing in AR facial recognition technology, and also the first based in Asia.

"Meitu's fun selfie experiences make it a natural fit for the Camera Effects Platform," said Konstantinos Papamiltiadis, Director, Platform Partnerships at Facebook. "We're excited to expand the AR Studio beta to our first Asia-based developer, and we think the camera effects that Meitu has built with this technology will delight the Facebook community around the world."

Announced at F8 in April, Facebook's AR Studio enables artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion, interactions during Live broadcasts, or third-party data. Approved effects made with AR Studio are made available in the new Facebook camera for use with photos, videos or Live broadcasts. Meitu is among the earliest AR Studio beta partners chosen to build camera effects that can help delight and engage Facebook's communities in a new way.

"Since Meitu launched its first AR-powered app in 2010, we've seen first-hand how the adoption of AR technology has transformed the way we interact with each other and express ourselves through the stories we share with the world," said Frank Fu, Managing Director of Meitu's global operations. "We are honoured to be selected by Facebook to kick-off this incredible new feature, and excited to come along for the ride as the platform further reshapes the social media experience."

Meitu's three full AR camera effects (with front-facing and rear-facing experiences) are coming soon to the Facebook camera:

  • Selfie from the Future A unique, robotic eyeglass effect that transposes your face onto a Head-Up display below. The rear camera effect features a touch-activated Meitu robot.

  • Meitu Family Meitu's own popular cartoon characters with a donut munching effect as a nod to Meitu Family character, Louis. The rear camera effect includes a game where you can uncover hidden Meitu Family characters within floating donuts in your environment.

  • Instant Glam Go from drab to fab, in an instant! Start off in a shower cap and brush your teeth before your makeup brushes magically come to life to glam you up for the day! The rear camera effect reveals red, squeezable lips floating throughout your environment.

A pioneer in mobile beauty and selfie experiences since 2008, Meitu's photo and video-editing apps are used by more than 450 million monthly active users worldwide, generating more than 6 billion photos and videos each month. Meitu's apps use its own patented facial recognition and machine learning algorithms to map each user's individual facial features while reading their unique skin tone, achieving the most precise and natural photo retouch and virtual makeup application. Meitu's suite of apps have emerged as the leading digital ecosystem for beauty encompassing virtual try-on, AR filters, content exploration, trend spotting, makeup tutorials and m-commerce.

About Meitu, Inc.
Meitu, Inc. (SEHK: 1357) is a global mobile internet platform and innovator in mobile video and photography, including Artificial Intelligence and Machine Learning algorithm-based proprietary facial recognition and virtual "try-on" technologies for hair and makeup. By leveraging its technology leadership and global user base, Meitu is building a mobile beauty ecosystem where users can discover, create and share new looks right from their smartphone. Today, Meitu's apps are installed on over 1.1 billion unique mobile devices around the world, with billions of photos generated by Meitu's apps each month. More information about Meitu, Inc. can be found at

For more information on Meitu, please contact:
Liz Goodno, Meitu


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