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Lounge Lizard Stresses the Value of Studying Website Visitor Behavior and Optimizing for Conversions

  (May 04, 2018)

NEW YORK, May 4, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York website design company within the website and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Though you might not like to hear it, most people who visit your website aren't ready to buy. So, understanding how people use your website and optimizing it accordingly for conversions has real value. Businesses that learn from website user analysis and optimize their site for conversions usually have more success across a variety of metrics:

  • Advertising— Businesses with high-performing websites can usually spend less on other forms of advertising because so many visitors become customers. Unlike commercials and pay per click advertising which have a cost associated with every customer, once a website is optimized, it costs very little to maintain it, so conversions are essentially free.
  • Growth— Companies with optimized websites are poised to outperform their competition. As more individuals choose to do business online, companies with optimized websites will win more business than companies without optimized sites. Furthermore, because websites can be optimized to target global audiences, businesses with optimized sites usually have a better chance of cornering the market than businesses with low-performing sites.
  • Reputation— Because an optimized site is easy to navigate and attractive, organizations with optimized sites are well-positioned to receive favorable impressions—impressions that strengthen their brand and reputation.
  • Cost-Efficiency— Website user data can be used to cut costs and improve work efficiency. Developing the portions of your site where visitors spend time and cutting back on time spent developing less trafficked webpages is an opportunity to increase productivity and reduce labor costs.
  • Visibility— Optimizing every page of your website for strategically selected keywords increases your business's visibility. As consumers conduct more of their business online, your visibility becomes essential because it helps prospects find you when they conduct a search, not your competition.   

About Lounge Lizard:



Lounge Lizard, top web design company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard

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