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Internet Marketing Company, fishbat, Provides 4 SEO Tips for Small Businesses in Local Markets

  (June 16, 2017)

TRIBECA, N.Y., June 16, 2017 /PRNewswire-iReach/ --  fishbat, a leading Internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, provides four SEO tips for small businesses in local markets.

For small businesses, building brand awareness, social proof, and driving traffic from local markets are of paramount importance. Fortunately, both social media and search engines are equipped to target audiences locally and improve search engine ranking locally through targeted advertising and content sharing capabilities.

  1. Local links Value-added links give SEO a boost. They not only drive qualified traffic to a business' website or content, but they provide a perceived value to the business and improve the user's experience. Relevant backlinks from reputable companies and outbound links to value-added information and other local businesses, denote value for users per search engines. These links also help web crawlers index a business site and their content for better search engine results.
  2. Utilize local Google capabilities Google contains many benefits for local businesses to boost SEO. The Local Citations feature is a local directory which will promote the business through local searches while also providing additional indexing opportunities for search engines. Include the business' physical address on Google maps for easy consumer locating and take advantage of local reviews pages. This will not only boost SEO, but will provide added social proof to local users.
  3. Utilize geo-targeting Geotargeting enables local businesses to create customized online marketing to different geographic locations. Geo-targeted content and advertising provide information and value via PPC and organic searches that are specific to a particular audience geographically. This establishes brand awareness, trust, and social proof on a local level. Leverage geo-targeted keywords to further boost SEO and drive traffic through popular localized searches.
  4. Use local ad-targeting and be a locally focused social media contributor Target local audiences with built-in ad targeting capabilities on many of the bigger social media platforms. Additionally, contribute localized information on social media platforms to establish a positive brand reputation on a local level. Ad targeting provides the capability to target messaging by geographic locations, local points of interest, regional industry, and locally-charged keywords to address the most qualified local audience for the business. Publish content that speaks to the audience and their interests within local areas to provide value and boost SEO. Posting geographically targeted content that focuses on regional hot-topics, local interests, and local keywords, will provide social proof locally, create additional indexing opportunities for web crawling, and drive local online traffic, all of which will improve search engine ranking.

Internet marketing agency, fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.


Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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