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ForRent.com Cranks Up Lead Gen with New Listing & Social Ad Services
NORFOLK, Va., June 15, 2017 /PRNewswire/ -- ForRent.comŽ today added strong new lead generation powers for apartment communities with the launch of Listing Sync Pro and Social Ad Boost, optional add-ons to its Social Concierge and Reputation Concierge packages for the multifamily housing industry. The new services administered entirely by ForRent.com raise online and mobile visibility of rental properties, prevent listing tampering by third parties that can sabotage sales opportunities, and simplify the process of maximizing renter reach without adding administrative overhead for community personnel.
Reputation Concierge is a reputation management package that monitors and responds to online reviews on Google My Business, Bing Places, YellowPages.com and Yelp listings; handles listing claiming on all four sites; and distributes listings to major data aggregators Factual, Acxiom, InfoGroup and Neustar for potential placement on over 300 online listing services and GPS applications. Social Concierge includes all of those services plus social profile setup for Facebook, Twitter, Google+ and Pinterest and extensive posting and comment response services.
Listing Sync Pro expands on the listing distribution features of both Social and Reputation Concierge by placing accurate property listings directly with 40+ top search engines, social media sites and navigation systems for immediate posting (no need to wait for those sources to find your listings through the data aggregators as they crawl the web). It also locks those listings against changes by competitors and other third parties, and updates information like phone number and website address when needed, to ensure that leads reach the relevant property. These industry-first services help deliver more sales leads through:
- Automatic listing updates that remove outdated contact information
- Instant visibility on key directories and navigation systems like Waze and Google Maps
- Protection against unauthorized listing changes that can hijack leads
- Improved listing accuracy so prospects can connect with you
- Improved listing score leading to better local SEO
Beta testing indicated an average 17% increase in listing accuracy and 55% increase in listing score. Listing Sync Pro is available as an upgrade to Social and Reputation Concierge, with a 10% discount for an annual subscription.
Social Ad Boost adds expanded Facebook and Instagram ad services to the base Social Concierge package, which includes one Facebook or Instagram ad per month. Utilizing Facebook's ad targeting capabilities to reach prospective renters by demographics, behavior or contact information, the upgrade allows users to set the Facebook and Instagram ad budget of their choice and hand all graphic design, copywriting, media buying, invoicing and other ad management responsibilities over to ForRent.com's social team. Benefits include:
- No management fee every dollar goes directly to ad spend
- No monthly commitment increase or decrease ad budget as needed
- Centralized ad and credit card management for multiple properties
- Direct billing of each property by Social Concierge no back-billing required
- Expanded lead generation for new properties, leasing specials and more
Social Ad Boost is available exclusively to Social Concierge customers and can be used to create and manage target ads for properties on all ForRent.com listing services, including ForRent.com, AFTER55.com, CorporateHousing.com and ForRentUniversity.com.
"Online listings, local search and social media management are critical components of today's multifamily marketing stack, but they require hours of overhead and considerable expertise," said Erica Campbell Byrum, Assistant Vice President of Social Media at ForRent.com. "Our Social and Reputation Concierge services relieve apartment communities of these duties, provide dashboards for one-stop social media monitoring, and most importantly build a strong and accurate online and mobile presence that can help keep properties at peak occupancy rates."
ForRent.com provides a rich portfolio of apartment information solutions and services for both renters and property managers, ranging from four apartment listing services targeting every stage of a renter's life (ForRent.comŽ, AFTER55.comŽ, CorporateHousing.com and ForRentUniversity.comŽ) to the market's most effective online and mobile lead generation, consumer engagement and resident retention tools. Founded in 1982 as For Rent Magazine, the company now serves as the complete digital resource for renters and apartment professionals and an extension of the apartment community's marketing and leasing team. It is a division of Dominion Enterprises. Visit ForRent.com for more information and Apartment Professionals Blog for expert advice on topics from fair housing to marketing, retention and social media.
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