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Augmented Reality Breathes New Life into the School Prospectus

  (November 21, 2012)

(PRWEB UK) 21 November 2012

School Prospectus, the UKs leader in prospectus design for schools is launching new software which takes the traditional school prospectus and brings it to life with the use of smartphone and tablet technology.

For more than a decade, School Prospectus has been working in partnership with schools to provide bespoke marketing materials such as brochures and prospectuses both in print and online. The company are now extending their services to include the use of augmented reality technology. This is a first in the school prospectus field and will provide the end user with an engaging and immersive prospectus experience than has ever been seen before.

Augmented reality technology requires the use of a smartphone or tablet PC in conjunction with a printed school prospectus. Users simply connect to the schools app, hold their device over an image in the prospectus and watch it come to life on their screen. In practice, this means that standard school prospectus photography will be able to come alive with video, audio, and animation. Not only will this be entertaining, it could prove to be particularly beneficial for young children or those who have anxieties about attending a new school, as it could give them the opportunity to take a virtual tour or watch video content to get a feel for the school.

A spokesperson for School Prospectus said: Every school is unique and having the right material and tools which communicate their educational philosophy, services and facilities is crucial in terms of engaging potential students. The augmented reality service bridges the gap between a school expressing its personality in print and the technological expectations of todays parents and pupils.

Through developments in technology, those working with the secondary school prospectus or independent school prospectus for example have many more options in terms of how to differentiate a school from its competitors and help it stand-out in its market. Digital page turning school prospectuses and now this latest method (AR) add more dynamics to the traditional delivery method for a schools content; the printed prospectus. A school can now choose any combination such as an online prospectus with rich content, a printed school prospects with AR content that can be activated by a school mobile app or even all of the above! Each school now has more options in how to represent itself to prospective students and their families in order to be memorable.

The opportunity for schools to engage potential students and their parents through new media is already very appealing to many education centres. Kantar Worldpanel ComTech report that Smartphones account for just under 70% of all mobile phone ownership in the UK. This means that the majority of the British public are already able to use augmented reality anywhere, anytime. An innovative, world-leading prospectus could raise the profile of a school beyond anything a print prospectus, online prospectus or school website could achieve on their own.

To find out more from the leaders in school prospectus strategy and technology, visit:

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