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4th Hero Launches With Aims to Save Journalism

Users direct their monthly contribution to the best journalism they read (April 17, 2018)

REDWOOD CITY, Calif., April 17, 2018 /PRNewswire/ -- 4th Hero, a platform that allows users to directly support journalism, launched to the public today after a beta period.

Online Journalism Needs a Hero

Users are consuming more news content than ever before, due to both the draw and ubiquity of that content. Meanwhile, online ad revenue is proving to be insufficient to support newsrooms as it introduces harmful incentives for publishers and over-rewards content aggregators. Subscriptions for news content are on the rise as readers feel the need to support quality journalism and publishers seek direct revenue from readers.

However, users today read from an unprecedented number of sources and struggle to subscribe to each publisher individually. 4th Hero provides a platform that lets them contribute to whatever publishers deliver quality journalism to them, through a fixed monthly contribution.

How it Works

Users can sign up at and set up a monthly recurring payment. Then they download an iPhone app, Android app or Chrome extension which they use to save articles that merit contribution. At the end of the month, the user is charged and the proceeds are divided among the articles they save.

Publishers need not register before users can contribute: 4th Hero tracks contributions on a per-domain basis and performs outreach when contributions reach a certain threshold. To date, seven publishers have met that threshold.

"This generation of news readers wants to contribute to the critical journalism they read in a sustainable way, but can't afford a dozen separate subscriptions," says founder Rob Hunter. "Millennials especially are looking for ways to support the ecosystem and make sure it's there tomorrow."

About the Founder

4th Hero was founded by Rob Hunter. Before working to crowdfund quality journalism, Rob was a Google engineer working on data challenges at Google Maps and YouTube.

Media Contact: 
Rob Hunter 

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