Business Issues:
The Rising Importance of Event and Content Marketing
The Rising Importance of Event and Content Marketing
With 45 percent of businesses now investing in events as part of their marketing strategies, event marketing has become an extremely popular and effective way for businesses to deliver messages to their consumers. Events serve an important role in communities - they bring a large amount of like-minded people together for one common purpose. People today no longer want to simply be bystanders of a brand or business, they want to be participants at heart. As a result, the utility of events allows business to make that connection with their customers. Read More

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Business Issues:
Content Insider #387 - Advocates
Content Insider #387 - Advocates
I have nothing against people getting paid to hawk a product. Everyone's got to make a living and saying it's the greatest thing since whatever seems harmless enough. But when it comes to buying something for our family I want a "real person's" inputs - friends, family, folks who posted online and media reviewers who do this stuff for a living because they both have street cred and have a reputation to maintain. Even if the reviewer was given the product and is still using it in his/her personal, work life...I'm impressed. The paid shill may make me aware of the product but I still have to go online and get the straight scoop? You too? Thought so! Read More
Feature:
Use Connected Lighting to Set the Mood in Your Store
Use Connected Lighting to Set the Mood in Your Store
Smart bulbs allow you to adjust their colors and even create and save lighting scenes to best highlight your products - all from your phone or tablet. Read More
Feature:
Use Connected Lighting to Set the Mood in Your Store
Use Connected Lighting to Set the Mood in Your Store
Smart bulbs allow you to adjust their colors and even create and save lighting scenes to best highlight your products - all from your phone or tablet. Read More
Business Issues:
Content Insider #386 - All's Quiet
Content Insider #386 - All's Quiet
Ask business associates how they communicate and they'll quickly say that they can never be far from their email regardless of the device they're using. That's probably why the postal services around the world are hurting. After all you can encrypt the message so it's more difficult for country security services to read, you can attach secure documents, you can send along photos, videos for people to enjoy or study. The challenge sometimes seems to be getting a response back quickly. Sending a "hey did you get this" only compounds the workload so you wait...and wait...and wait. No need to tick the other person off and beside he/she is obviously really, really important and busy. You? You can wait. Bugs you doesn't it? Yeah me too! Read More
Feature:
Mobile Internet Options for Construction Sites
Mobile Internet Options for Construction Sites
Satellite, fixed-wireless broadband, cellular signal boosters and mobile Wi-Fi hotspots - which is best for you? Read More

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